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Addicus Books UPDATES
Here's the lastest news from Addicus Books
| National Healthcare Decision Day Is Observed |
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Last month marked the observance of National Healthcare Decision Day—a day to remind
Americans of the importance of having advance directives or living wills. These
legal documents express peoples’ wishes for medical care if there should come a
time when they are not capable of making their own decisions. "The observance
of this day reminds us of the importance of living wills and the importance of
living wills providing accurate information," said Dr. Fred Mirarchi, an
emergency room physician and author of Understanding Your Living
Will—What You Need to Know before a Medical Emergency. Dr. Mirarchi
explains that people die in emergency rooms every year because their living
wills are misinterpreted by medical staff.
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| Digital Initiative Underway at Addicus Books |
| Addicus Books is working with its distributor, IPG Books, to increase the number of Addicus titles being offered as e-books through Amazon.com’s Kindle reader. Amazon’s merchandising effort is intended to boost both Kindle and print sales. The online retailer launched Kindle in 2007. According to Book Business Magazine, most publishers report about 1 to 2 percent of sales are for ebooks; however, this segment of the market is expected to grow. Approximately 15 percent of the American population reports they have read at least one ebook.
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| Addicus Books to Co-Publish Book with French Publisher |
Addicus Books has signed a contract with the French publisher, Presses du Chatelet, Paris, to co-publish the forthcoming French-language edition of The Courtin Concept—Six Keys to Great Skin at Any Age by Olivier Courtin, M.D. Addicus Books published the English language edition of the book in 2007; the book was a companion to the launch of his new line of cosmetics, My Blend, developed by Dr. Courtin. He is the managing director of the Paris-based Clarins Group, the European leader in skin-care products, sold in 150 countries. |
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| Book Launch Party for Janet Zappala’s My Italian Kitchen |
The DiBruno Brothers Restaurant in Rittenhouse Square, Philadelphia, was the setting for Janet Zappala’s book launch party on April 8. Ms. Zappala is author of My Italian Kitchen—Home Style Recipes Made Healthier and Lighter. The hostess for the evening was her friend and colleague, Chef Christina Perillo, who can be seen weekly on the PBS cooking show, Christina Cooks. Ms. Zappala is shown here, on the right, with Ms. Perillo and two chefs at the party.
Ms. Zappala is an Emmy-award winning television journalist and certified nutritional consultant. In writing this book, she used many of her mother's recipes but made them more nutritious without sacrificing taste. “I’ve always loved to cook, and my mother was my inspiration,” Ms. Zappala said. “She could whip up just about anything and it would be delicious My cookbook is filled with recipes for delicious dishes that are easy to make. I wrote it with an ardent respect for mothers everywhere and those who love them.” More info about Ms. Zappala, visit www.JanetZappala.com
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| Book on Female Infertility Scheduled for June Publication |
| In June, Addicus Books will publish Overcoming Infertility—A Woman’s Guide to Getting Pregnant. The authors, both reproductive endocrinologists are Jerard Honore, M.D., of San Antonio, Texas, and Jay Nemiro, M.D., of Scottsdale, Arizona. |
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